Role
Product Designer
Team
Product manager, UX writer, Front-end developer, Back-end developer
Timeline
6 months
Tools
Figma
About the product
Snov.io is a lead generation platform built for sales professionals, recruiters, and marketers. The service finds contact information for the right people to reach out to.
Platform is used by
3M
users
300K
companies
180
countries
Goal
Engage users who only use LinkedIn lead generation and increase the overall customer retention rate.
About the case
LinkedIn automation is essential for everyone doing lead generation on LinkedIn — automating connection requests, messages, post likes, and profile views.
Research. Competitor analysis
Key competitors were already using multichannel campaigns, so the first step was to explore all the mechanics and capabilities of existing solutions.
Insights
Insights from Sales managers
- •Avoid manual operations — automate everything possible;
- •Keep automation within LinkedIn's limits to prevent accounts from being banned;
- •Use solutions that increase the ability to send requests and notifications, such as LinkedIn account rotation.
Concept. LinkedIn profile
We also updated the LinkedIn profile, added the Social Selling Index and important Proxy information for users who need to understand the location of their account.
Concept. LinkedIn campaigns
In the latest version we added core actions such as View profile, Like post, Send connection requests, Follow, Messages, and InMail. These are the essential building blocks for creating LinkedIn automation.
Results
- •A quantitative survey showed positive feedback from users who found the LinkedIn campaign creation flow very simple and the analytics easy to use — both for individual campaigns and multiple campaigns at once;
- •Tool retention rate: 80%;
- •Number of sold seats and revenue from the shipped feature — under NDA.