Hello, I'm Georgiy, a designer with experience launching products for educational platforms and multichannel marketing services.

Selected cases

Yedyna Shkola
Yedyna Shkola
A unified space for teachers, parents and children

Years

2025 → 2026

Role

Product Designer

Tools

Figma, Claude Code, Android Studio, VS Code

Designed learning services for students, parents, and teachers across the app and web. Built special projects within the platform and redesigned the main website.

Yedyna Shkola
Westudy.ua
Westudy.ua
Online course creation and student management platform

Years

2024 → 2025

Role

Product Designer

Tools

Figma, FigJam, Google Analytics, Affinity Designer

Redesigned the course builder, email campaigns, webinars, and booking flows. One of the most complex tools was the website builder for courses.

  • Reduced customer churn after relaunching the course website builder
  • Set up design processes in the team, brought order to the chaos, and introduced UX research
  • Built an add-on for premium clients who needed customization for an extra fee

Testimonials

Has brought many of our best-performing products to life with intuitive, user-friendly designs.

Dana Rudenko
Snov.io

Dana Rudenko

Head of Product Marketing at Snov.io

Has a deep understanding of users, paired with strong analytical thinking and creativity.

R. Ryzhkov
Westudy

R. Ryzhkov

CEO at Westudy

Work, experience & education

About me

For the past several years I've worked on products in EdTech (learning platforms, course creation tools) and MarTech (marketing tools, lead generation services).

I built design processes from scratch within teams and introduced UX research into business processes.

Right now I'm rebuilding design processes in teams using Claude Code or other agents, depending on the tech stack.

I graduated from Odesa Polytechnic and the British Higher School of Art & Design.

2025 — 2026
Tatl Group · Yedyna Shkola

Tatl Group · Yedyna Shkola

Product Designer

Designed a new detailed student performance analytics section for parents. Built a video course learning platform for children in the mobile app. Developed partner integration across the system, website, and app. Redesigned the main platform website.

2024 — 2025
WeStudy

WeStudy

Product Designer

Redesigned the course builder — resolved key UX issues causing churn. Designed a website builder with 10+ component types. Ran usability testing sessions that uncovered critical friction points in onboarding.

2022 — 2024
Snov.io

Snov.io

Product Designer

Designed tools for email and LinkedIn outreach campaigns. Built lead generation tools: database search, single and bulk email search. Created browser extensions for lead capture. Improved email deliverability tooling: warm-up, deliverability check, and related features.

2022
SendPulse

SendPulse

UI/UX Designer

Updated the multichannel campaign editor and form editor. Implemented telephony in the CRM system. Designed a partner platform. Produced email templates and conference websites.

2016 — 2019
Serpstat

Serpstat

UI/UX Designer

Joined the startup team at the formation stage. Laid the foundation for the design system and task development approach. Designed tools for keyword analysis, rank tracking, site audit, and competitor research.

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