Deliverability Check

Goal:

• — Add a built-in email deliverability check tool before campaigns

Deliverability check is a critical step before any email campaign. You need to verify domain health, spam filter scores, and other parameters — otherwise emails land in spam.

Snov.io had no built-in tool. Users relied on third-party services, which added friction.

Process

Analysed all popular deliverability check tools. Defined the baseline checks for MVP: Domain health, Email placement, and content analysis.

MVP

MVP focused on basic checks: Domain health, Email placement, and content. A second release added Sender Score, Google spam filter, and SpamAssassin.

Check results

Snov.io shows recommendations based on domain health and email placement results. Each check groups detailed parameters by category.

Result

Email deliverability check tool successfully launched and integrated into the service.