More Successful Campaigns

Goal:

• — Increase the number of successfully created campaigns by new users

Results:

• — +30% — Successful campaigns by new users
• — +20% — Email deliverability checks
• — +35% — Email account warm-ups

Successful cold outreach requires: preparing the sender email, carefully selecting recipients, creating separate campaigns per audience, and running multiple tests.

All of this is possible inside Snov.io — but many new users skipped these steps and hoped for results regardless.

Problem

Researched new user behaviour via HotJar recordings, analysed support tickets, and conducted interviews.

• — couldn't connect campaign steps;
• — didn't prepare emails before sending;
• — didn't know where to start;
• — had low awareness of cold outreach best practices.

Auto-connecting campaign steps

Made campaign creation easier: auto-connecting steps and new ways to link sequences. Result: +30% successfully created campaigns by new users.

Integrated deliverability check

Integrated email deliverability tools at multiple points in the service. When adding a sender email — prompt to run a deliverability check. Result: +20% email checks.

Campaign insights section

Added a new section showing what still needs to be done in a campaign — contextual recommendations based on how the campaign is configured.

Campaign templates

Added 20+ campaign templates with different outreach strategies. New users use templates more often and explore various approaches.

Email warm-up markers

Added markers throughout the service indicating when a sender email needs to be warmed up. Result: +35% email account warm-ups.

Result

The set of updates helped users better prepare their campaigns and increased overall campaign success rates.