LinkedIn Automation

Goals:

• — Attract users who rely solely on LinkedIn for lead generation
• — Improve overall customer retention rate

Results:

• — 80% — Tool retention rate

Snov.io is a lead generation platform for sales professionals, recruiters, and marketers. It lets users find contacts, create email and LinkedIn outreach, analyse campaign results, and work within a built-in CRM.

LinkedIn automation is essential for anyone doing outreach — automating connection requests, messages, post likes, and profile views.

Task context

• — Key competitors already had multi-channel campaigns. The first step was to research all existing solutions and define the feature set for our MVP.
• — We needed to design the full chain: from purchasing LinkedIn slots and adding an account, to building campaigns and analysing stats.

Competitor analysis

Studied the mechanics of existing solutions. Analysed each competitor's campaign creation flow and identified the baseline features needed for MVP.

Research and stakeholder interviews

Worked closely with the Snov.io sales team. Key insights: automate everything possible; respect LinkedIn limits; use LinkedIn account rotation to increase capacity.

MVP and usability testing

Designed MVP flow: buying LinkedIn slots, connecting and configuring accounts, warm-up, campaign creation.

After testing, removed manual actions and team task features — they confused all users.

Final product

Final version includes: View profile, Like post, Send connection requests, Follow, Messages, and InMail.

Added Safety limits for controlling daily limits, Warm-up mode for new accounts, Social Selling Index, and Proxy settings.

Result

Tool retention rate — 80%. User survey showed positive feedback: simple campaign creation flow and convenient analytics. Revenue figures are under NDA.